Cause related marketing (CRM) is a commercial activity where your business and Coping with Cancer work together to market a product or service for mutual benefit. CRM activities can include on-pack promotions, in-store merchandising and trade promotions. CRM need not be the domain of large, national chains and charities – with increased support to buy locally, smaller business can work with local charities like Coping with Cancer and still benefit.
Studies show that participation in CRM increases positive perceptions of businesses and brands. By being in partnership with our charity you can build strong community values to a product, and the longer the partnership goes on, the stronger these values become. Research shows that 86 per cent of consumers will buy a charity branded product versus a non charity branded one. Consumers are looking for products that also support a good cause, and it brings excellent P.R to your company.
For more information, please contact Ashley Gamble on 0116 223 0055 or email ashley.gamble@c-w-c.org.uk